Cooling of data centers

Today’s digital environment is driven by two seemingly opposing forces: artificial intelligence (AI) and increasingly advanced technologies are revolutionizing every sector, while at the same time there is a growing emphasis on environmental sustainability in both B2B and B2C markets. In such a complex landscape, it is essential to reconcile these priorities with solutions that combine innovation and environmental responsibility:HiRef, a company that has been operating in the IT infrastructure cooling sector for over 20 years, is actively addressing this modern challenge.

HiRef: the importance of environmental sustainability in business solutions and operations

HiRef is a leader in the HVAC&R (Heating, Ventilation, Air Conditioning and Refrigeration) sector, specializing in technologies and systems used for heating, ventilation, air conditioning and refrigeration, particularly in industrial and IT contexts such as data centers. Our mission is clear: to constantly innovate and anticipate market needs in order to reduce the environmental impact of our operations and those of our customers.

To achieve this, we provide data centers – as well as telecommunications, service, and industrial companies – with cooling solutions that not only improve operational efficiency, but also promote environmental sustainability, a core pillar of our daily operations and technological advancements.

Cooling Data Centers: an environmental challenge for the present and the future

The increasing digitalization of businesses and processes across all sectors, driven by the growing use of artificial intelligence, is a major challenge for data centers. These facilities have to cope with increasing demands for computing power, energy consumption, and the heat generated by their operation, which needs to be efficiently managed to keep servers running.

Traditional air-cooling systems are no longer able to cope with high-performance processors. Liquid cooling is emerging as a highly efficient solution, that offers significant advantages over traditional heat management technologies, including sustainable use of resources.

Liquid cooling is far more effective at transferring and dissipating heat from critical server components such as CPUs and GPUs, whether through direct-to-chip (D2C) or immersion systems. This not only enables data centers to operate more efficiently and maintain long-term functionality, but also reduces energy consumption. Refrigerants can cool at a higher temperature than the chilled water used in traditional air systems, using less energy while maintaining optimal temperature levels.

In addition, the integration of heat recovery systems can eliminate waste. By reusing the thermal energy generated by processors and servers for other applications, such as district heating or industrial heating, it is possible to make AI operations virtually carbon neutral.

For sustainable and environmentally friendly cooling of your data centers, as well as your technological systems in the industrial, telecommunications and tertiary sectors, contact HiRef. We offer a comprehensive, tailored solution from design to production and installation, designed to minimize environmental impact and optimize resource use, contributing to a more sustainable future for all.