Market

Entering the U.S. market represents far more for HiRef than a simple geographic expansion: it is a strategic decision aimed at a market characterized by strong growth in digital infrastructures, data centers, advanced manufacturing, and high-tech services—sectors in which precise control of environmental conditions is a critical factor.

HiRef products, an expression of Made in Italy excellence and internationally recognized know-how, are now available through the distributor Platinum Infrastructure LLC, based in Texas, which will serve markets across multiple states. The first markets we will focus on are Virginia, California, Colorado, Texas, and Washington. These are key states for technological and industrial development in the United States, selected for their concentration of technology hubs, strategic infrastructure, and investments in innovation and energy efficiency.

This presence enables HiRef to respond effectively to the needs of the U.S. market, offering precision HVAC solutions that combine high performance, operational reliability, and careful attention to energy consumption—features that are increasingly in demand among American companies.

HiRef’s presence in the United States is built on a structured distribution model designed to ensure proximity to customers, fast response times, and qualified technical support. Collaboration with local partners allows the company to operate effectively in high-potential territories, delivering reliable solutions that are fully aligned with U.S. market standards and requirements.

Thanks to this organization, HiRef is able to support U.S. clients and designers in the development of precision HVAC systems for technological and industrial applications, providing specialized expertise, design flexibility, and an approach focused on energy efficiency and operational continuity.


A growing company driven by people, innovation, and responsibility

Already active internationally with a network of agencies, distributors, sales subsidiaries, and a solid dealer network in Europe, Latin America, and Africa, HiRef further strengthens its global presence.
Revenue for 2025, which exceeded €81 million, reflects solid and continuous growth. The company employs more than 250 people, and since 2025 HiRef has also been certified for gender equality, confirming a growth model that pays attention not only to economic results but also to social impact.
With its entry into the U.S. market, HiRef consolidates its international vision and brings overseas the excellence, innovation, and reliability of Made in Italy in the precision air conditioning sector.